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Sr Marketing Director, Nordics, Benelux and Emerging Markets page is loaded

Sr Marketing Director, Nordics, Benelux and Emerging Markets

Apply remote type Flex locations Netherlands, Amsterdam time type Full Time posted on Posted 5 Days Ago job requisition id JR-83912

Your work days are brighter here.

At Workday, it all began with a conversation over breakfast. When our founders met at a sunny California diner, they came up with an idea to revolutionize the enterprise software market. And when we began to rise, one thing that really set us apart was our culture. A culture which was driven by our value of putting our people first. And ever since, the happiness, development, and contribution of every Workmate is central to who we are. Our Workmates believe a healthy employee-centric, collaborative culture is the essential mix of ingredients for success in business. That’s why we look after our people, communities and the planet while still being profitable. Feel encouraged to shine, however that manifests: you don’t need to hide who you are. You can feel the energy and the passion, it's what makes us unique. Inspired to make a brighter work day for all and transform with us to the next stage of our growth journey? Bring your brightest version of you and have a brighter work day here.

About the Team

Lead an experienced, talented team with a focus on Demand Generation. You will also marshal and align team members with separate reporting lines including communications, digital, content and customer advocacy.

About the Role

Workday is looking for a Sr Marketing Director to lead the company’s marketing efforts across the Nordics, Benelux and South Africa. This senior position is an excellent opportunity to lead at a fast-growing, US-based software company that is rapidly growing in the region.

In this role, you will work closely with the other members of the Marketing, Sales and Professional Services teams to build brand awareness and pipeline for the business. You will be leading a team of dedicated marketing professionals across the region, ensuring we exceed our growth targets and bring ever more focus to our execution. This position will be a key part of the regional management team and the EMEA marketing leadership team.

Responsibilities include:

 

• Develop annual marketing plans for the region crafted to drive brand recognition and build pipeline for Workday’s core solutions.

• Be a trusted advisor to the local management teams, aligning with the sales team on regular basis to drive planning and execution and ensuring timely and open communication channels.

• Ensure flawless execution across all planned marketing activities, marshaling the key team members to drive successful outcomes for the business.

• Identify audience and industry segmentation strategy; vehicle and media mix recommendation, timing and forecast of results.

• Drive integrated marketing campaigns from inception to optimization with a cross-functional corporate marketing team based in EMEA and the US. This will include demand generation, brand awareness, events, field marketing, web/online marketing, communications and creative services.

• Work with appropriate groups (product marketing, sales, operations and strategy) to develop appropriate messaging platforms, content, and stories from which to build campaigns

• Manage and develop the local marketing teams.

• Analyze campaign performance and make recommendations for optimization and future improvements

• Assess and execute on partner marketing opportunities.

About You

Basic Qualifications:

• Leading marketing in a high growth, leading, cloud-native SaaS company as the Nordics and/or Benelux marketing leader, OR has done this and currently leads field marketing for another region

• 12+ years of successful marketing experience in a SaaS, enterprise software, cloud environment

• A demonstrable track record of team building, and leadership at Director and Sr Director level

• Knowledge of the local B2B enterprise software market, preferably within HR and/or Financial applications

Other Qualifications

• Willing to travel within EMEA and to HQ in the USA occasionally

• A business degree or equivalent

• Strategically-minded but willing to be very hands on to get programs implemented

• Consistent record in effectively executing integrated, streamlined marketing programs that drive pipeline, including industry specific campaigns

• Able to craft Workday’s messaging to be directly relevant to local audiences

• Able to articulate importance of customer voice throughout the marketing mix

• Proven record of implementing extraordinary, creative events as part of an overall Demand Plan

• Ability to work with people at all levels of an organization including executive management, sales, and marketing

• Lead with vision on new thinking in marketing, with a passion for public speaking

• Understanding of how to engage C-Level audiences

• Ability to implement effective Social Media programmes in a B2B context

Our Approach to Flexible Work

 

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

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Are you being referred to one of our roles? If so, ask your connection at Workday about our Employee Referral process!

Being a Great Place to Work

Are you interested in contract opportunities at Workday?

With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.

About Workday

At Workday, our employees have always been our number one Core Value. We understand that everyone has unique experiences and perspectives which is why our mission is to create a safe space where all people and ideas are welcomed. Our commitment to value inclusion, belonging, and equity (VIBE) and creating a brighter workday for all is the cornerstone of all we do. Join us!

Workday is a leading provider of enterprise cloud applications for finance and human resources. Founded in 2005, Workday delivers financial management, human capital management, and analytics applications designed for the world's largest companies, educational institutions, and government agencies. Organizations ranging from medium-sized businesses to Fortune 50 enterprises have selected Workday.

Workday is proud to be an equal opportunity workplace. Individuals seeking employment at Workday are considered without regards to age, ancestry, color, gender (including pregnancy, childbirth, or related medical conditions), gender identity or expression, genetic information, marital status, medical condition, mental or physical disability, national origin, protected family care or medical leave status, race, religion (including beliefs and practices or the absence thereof), sexual orientation, military or veteran status, or any other characteristic protected by federal, state, or local laws.

Further, pursuant to applicable local ordinances, Workday will consider for employment qualified applicants with arrest and conviction records.

We do not accept resumes from headhunters, placement agencies, or other suppliers that have not signed a formal agreement with us.

Workday is committed to providing reasonable accommodations for qualified individuals with disabilities, disabled veterans, and others during our application process. If you need assistance or an accommodation due to a disability or for religious reasons, contact us at accommodations@workday.com.

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