Associate Director, Marketing page is loaded

Associate Director, Marketing

We are looking for an Associate Director Marketing to join our Tax & Accounting division in Europe.

As the Associate Director of Marketing you are a leader in the Strategic Marketing team. You will be responsible for end-to-end demand generation for Tax & Accounting Europe and BGRT Partners and must thoroughly understand critical market-related information such as customer needs processes, competitive threats, trends and opportunities. You will build and lead a team of demand generation marketers who will ideate and execute campaigns, both paid and organic, that are designed to increase the amount of qualified leads across all of our segments. In this role, you will utilize all the latest marketing tactics, partnerships, and thought leadership to increase the pipeline and improve our brand awareness where it matters.

You will partner closely with other stakeholders across the Tax and Accounting division at KM Services, Strategic Marketing and the various countries we operate in Europe and BGRT Partners – including Sales, the Renewal team, Product Management, and Finance. You’ll work with our content marketing, design & development, and product marketing teams to test and implement strategies to acquire new leads and prospects. You will own and manage the acquisition of qualified leads into our Sales funnel. You will be responsible for managing the paid acquisition budget and monitoring expenditure into efforts that provide a positive return on investment.

Key responsibilities:

• Responsible for developing strategy and execute demand generation initiatives designed to rapidly grow the Marketing driven sales pipeline and accountable to achieve MQL, SQL and Marketing driven revenue targets across Europe and BGRT Partners.

• Lead, grow and develop a team that covers all aspects of demand generation.

• Define and execute campaign strategy for the countries’ portfolio of products, including email, paid advertising, media, sales materials and promotions while maximizing ROI.

• Measure against demand generation KPIs and through Marketing dashboards to align with team and executives on performance and return on investment

• Partner closely with Sales leadership and teams to develop campaigns and drive high quality MQLs.

• Works closely with Product Management and Product Marketing to establish the DemandGen marketing plan, Marketing driven revenue forecasting, campaign priorities and relevant pricing strategies and tactics.

• Conducts sub-segmentation analysis around persona needs and buying preferences to maximize spend.

• Works with customers directly to understand customer needs; participates in sales calls, trade shows, and industry events. Works closely with Product Management to define, modify, enhance, adapt, and deliver products for the respective market segment.

• Develops marketing plans informed by a deep understanding of assigned market segment and actively monitors, communicates, acts upon changes relevant to customer and competition.

• Proactively addresses sales and revenue variances for markets assigned – both short and projected long-term.

• Proactively identifies and champions new revenue opportunities.

• Travel is required up to ⚠-⚠%.

Your profile:

• Bachelor’s Degree in Marketing, related field, OR equivalent.

• ⚠+ years of marketing experience.

• ⚠+ years of experience in B⚠B demand generation.

• ⚠+ years of experience building and leading a team, motivating and developing employees.

• Competence with marketing to professionals in a B⚠B environment; specific exposure to tax, accounting or legal a definite asset.

• Experienced with Pardot, Salesforce, Microsoft Office Suite (Word, Excel, PowerPoint, Outlook).

To be successful in this position, you will demonstrate the following attributes and skills:

• Strong communication skills, both written and verbal, with an ability to be successful in a matrix environment.

• Experience working with employees across different countries and cultures, being multi-lingual is an asset.

• Proven ability to accurately summarize analysis with relevant points for executive presentations and proven ability to communicate effectively with all levels of management.

• Function as an integral part of a team and build positive, collaborative relationships and credibility.

• Maintain a proactive approach and a focus on resolving problems and delivering results

• Comfortable communicating cross-functionally and with geographically distributed, virtual teams and various levels of leadership including executive level management.

• Self-motivated and demonstrated ability to work and think independently, interpret and exercise professional judgment, creatively problem solve.

• Proven track record of being forward thinking and proactive in identifying business issues and opportunities, developing plans of action and executing on those plans.

• Excellent organization, attention to detail, negotiation, time management and project management skills.

• Ability to work on and manage multiple projects simultaneously in a demanding, fast-paced environment.

• Successful track record as a business partner and organization leader.

• Experience working in remote work environments as part of a virtual team.

We offer

KM Services offers you a full-time job in an international and inspiring environment. You will be part of a diverse, global workforce and join our Tax & Accounting division. We offer you a great compensation package, flexible working hours and remote work possibilities, and outstanding international career opportunities.

Interested and convinced you are the right fit? Then don't hesitate to apply online with your resume.

For questions or more information about this position, reach out to our Corporate Recruiter Hazel Howe at @

OWNS Experts

KM Services is a global provider of professional information, software solutions, and services for clinicians, nurses, accountants, lawyers, and tax, finance, audit, risk, compliance, and regulatory sectors.

For ⚠ years, KM Services has been innovating the way professionals and businesses work. Our employees are at the cornerstone of bringing our vision to life.

O ur pursuit of excellence coupled with the pride we take in our work, enables our customers to solve their most critical problems.

At KM Services we encourage you to be your unique self, bring your ideas to life, learn, develop, and thrive. We offer you a world of endless opportunities.

The Power of Purpose

KM Services reported ⚠ annual revenues of €⚠.⚠ billion. The group serves customers in over ⚠ countries, maintains operations in over ⚠ countries, and employs approximately ⚠,⚠ people worldwide. The company is headquartered in Alphen aan den Rijn, the Netherlands. KM Services shares are listed on Euronext Amsterdam (WKL) and are included in the AEX and Euronext ⚠ indices.

KM Services and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or any other protected status.