Strategic Marketeer

Do you want to make a difference and contribute to creating a better world? Are you interested in developing your skills and knowledge, while putting your ideals to work? Join us, we are a frontrunner in ethical banking and global impact investing, and we need people like you to make change happen. We believe that money can change the world for the better. In fact, our organisation was founded on this belief. Our mission is to create a society that protects and promotes the quality of life of all its members with human dignity at its core. At Triodos Bank we are on a journey of continuously improving the customer experience through all digital channels. In this journey, aimed at the further development of marketing channels and platforms, we would like to bring on board a dynamic professional for a position of Strategic Marketeer within the Marketing department. Profile How you will make a difference You are an experienced marketeer with a strong international vision on ‘your’ customer segment. You are capable to develop customer segment strategies and campaigns from a group perspective. Always finding the subtle balance between international efficiency, one brand and local needs. From your knowledge about your target group and their needs and wants you give advice to optimise the customer experience and customer propositions. To execute this, you work closely together with the proposition developer, the customer experience lead, the local segment marketeers, content and communication colleagues, digital growth specialist and digital development. Hence, you are a strong personality and are organisation sensitive. Together with your team: You will be internationally responsible for the marketing strategy for specific customer segments. From your clear vision on the markets and customers you develop strategic plans and campaigns for customer acquisition, development and retention. You will plan, execute and interpret customer, market and competitor research to drive the customer segment marketing strategy and execution. You will translate your vision and strategy into a yearly marketing-segment-plan. Including a content and channel strategy, in close cooperation with the local segment marketeers, digital marketing lead and content and communication lead. You will provide input to the proposition developers, to develop the most compelling and suitable customer propositions for you customer segment. You will define and develop group communication and campaign plans, including a channel and content approach, for your customer segment. What you will bring Your unique potential and your values matter for us most. We look for people who are self-aware and who think in a holistic way, always conscious about their impact on society, environment, and the economy. To be successful in this role, you will: be a strategic thinker, analytic, keen on developing strategies and action plans to address findings from external and internal analysis craft a forward-looking perspective on pricing and scalability strategies, overseeing the optimization of organizational alignment and mission achievement enthusiast for helping co-workers succeed/accomplish their goals. have a creative connecting spirit, curious and innovative have eye for detail and passion for perfection to shape the future of our commercial channels Furthermore, it is expected that you will have: extensive working experience in developing and executing marketing segment strategies extensive digital marketing and communication expertise experience in working in a complex, international environment experience in dealing with a lot of different stakeholders Your future colleagues You work in a team of 3 strategic marketeers, where everyone is responsible for his or her own international customer segment. You share experience and best practices how to develop this role. You report to the Team lead strategy & segment marketeers. You work very closely with the local segment marketeers, who also report to the same team lead and are the linking pin to the local markets and local teams. On a group level you work together with the proposition developer(s), the customer experience lead and the group head of business/ personal banking. Offer What we offer you The most important thing about working with us is that you are part of community that is changing the world for the better. We are constantly improving our work culture to create conditions where every person can thrive, so you are able to: find a sense of meaning in your work create positive energy and impact with your co-workers build mutual trust and respect in working relationships enjoy fulfilment at a professional and personal level A comfortable working environment Our award-winning sustainable head office is based in Driebergen-Zeist, the Netherlands at the Reehorst Estate, just a 3 minutes’ walk from the train station. Combined with working from home, it is an inspiring place to work and connect with your colleagues. And of course, great remuneration and working conditions: a salary appropriate to the position, our remuneration policy and your experience a mobility card (including free private travels) flexible working hours and the opportunity to work from home reimbursement of a company bicycle to the max of € 1,500 30 holiday days with a 40-hour working week, plus the option of buying 2 weeks of extra holiday days extra leave to contribute to voluntary work a range of education and training opportunities the option to join our collective health insurance a working from home allowance per home office day suitable home office equipment up to € 750 every 5 years Sounds interesting? If you feel that you want to make a difference, don’t hesitate to join the Triodos community by applying for this role. Everyone is welcome to join us. Our culture is built on values that aim to benefit both society and individuals. We are committed to equity and diversity, and we value everyone’s perspective. We strive to create an environment in which all co-workers and our broader community can feel safe and included. The closing date for applications is: 10.07.2024 If the role interests you but you still have some questions, please connect with us. If there are any additional adjustments you may need during the application process, please contact us via email: careers@triodos.com We also don’t want to miss out on candidates who feel they don’t exactly match the job description, so if this is a role that sounds interesting to you, and you feel you could add value, please apply! _____________________ Who we are Triodos Bank is a leading expert in sustainable banking, founded in 1980 in the Netherlands, with branches in Belgium, Germany, United Kingdom, and Spain. Triodos Investment Management is a globally recognised leader in impact investing, that currently manages 20 funds invested in both Europe and emerging markets. Triodos Regenerative Money Centre is our business unit launched in 2019 with the explicit goal of restoring and regenerating nature and society. We are a certified B Corp since 2015. B Corp

is a growing global community of successful and sustainable companies that create positive social impact and change. This website is hosted on environment friendly servers.

#J-18808-Ljbffr

Anderen bekeken ook